The ShortNow Blog
Expert insights and strategies to help you master SMS marketing and scale your business communication.
SMS Marketing Best Practices for 2026
Discover the strategies top brands use to achieve open rates above 90% and drive measurable ROI from their SMS campaigns.
Understanding Shortcodes: A Complete Guide
Everything you need to know about dedicated vs. shared shortcodes, how to apply for one, and when to use them over long codes.
CCPA Compliance for SMS Marketers
A practical walkthrough of California Consumer Privacy Act requirements and how to build a fully compliant SMS marketing program.
Why SMS Outperforms Email for Conversions
A data-driven comparison of SMS and email marketing, and why text messaging is the ultimate channel for urgent, high-converting campaigns.
Integrating SMS with Your CRM: A Strategic Guide
Learn how to connect your SMS platform with Salesforce, HubSpot, and other CRMs to automate workflows and personalize customer communication.